Underarm business

A couple months ago, I bought this deo at Walmart:



Today, I bought this one at Walmart:



Spot the difference? You're right if you're thinking Right Guard and Equate. Now, here are a few other differences:
1. They both are a golden-brown color (you can see that; didn't mean to insult your intelligence). 2. They're both 'Original'.
3. They both serve the needs of 'active' folks...OK, sorry about that one - Right Guard is for the 'active man', while Equate is for 'active people'.
4. Both provide all-day protection against odor. Right Guard wins on this one by including the word 'perspiration' before odor.
5. They both need to be shaken well before use, held 6" from underarm, theyy're flammable and CFC-free.
6. And, finally, did you think one of them wouldn't dry on contact? Hard luck! They both do.

What did catch my eye in the maze of such amazing differences is some verbiage on the Equate can. It urges you to "Compare to the Original Right Guard Sport" (all trademarked). Take a look:



And on the back of the can is a dead straight disclaimer that Equate isn't "manufactured or distributed by Gillette..., the distributor of Original Right Guard Sport."

I don't have the time nor the inclination to compare deos, and I don't f***ing care if it is or isn't distributed by Gillette. Maybe Walmart decided to nail one final difference into its product to avoid any confusion. And priced it a dollar fifty lower than Right Guard.

I looked up the term 'guerilla marketing' on wikipedia, but this isn't quite it. This is far worse, but has a simpler name. Deception.